Secrets of Social Media PR

Careful! That thing you’re typing on is a powerful, one-stop PR weapon. Your laptop holds the key to press releases, e-mail marketing, social media marketing, event planning and press kit design. In fact, much of your PR strategy can be formulated and executed online through popular social networking sites. Here are four easy ways to become a digital PR superstar using social media.

1.Say it with Facebook:

The world’s second-most-popular website is quite literally the best way to keep up with your clients. Use Facebook’s event calendar to schedule your events and let your friends know about them. Start dialogue with customers and use the page to collect thoughts and suggestions. Post how-to videos on your fan page for your products. Promote your company’s pet causes through Facebook notifications. The list is endless. Facebook requires only daily updating and your imagination.

2.Back Up Your Press Releases:

Once you’ve distributed your press releases to media outlets, take the message to social media. By conveying your latest press releases via Twitter and Facebook, you are essentially doubling your audience. Social media provides that extra, round-the-clock push your press release needs. Plus with social media, if the story is good it gets re-tweeted or re-posted at the speed of light. Adding your Twitter and Facebook info to your press releases additionally provides all the information news outlets need while mutually back scratching your social media strategy.

3.Expand Your Professional Resources:

A Digital Marketing Consultant can show you ways to multiply the number of followers you have by using certain tools to hunt down Tweeters who have similar backgrounds, interests and professional connections. Following others in your industry is a great way to spread the word about your business while getting some tips from others in your field.

4. Website Promotion Done Easy:

Facebook, LinkedIn and Twitter all have spots to prominently display your website. What’s more, they have a built-in audience to market it to! Updates to your website can be sent through social media instantly. Also, if 

your site houses a blog or videos, social media can alert visitors whenever new content is added. 

Written by: WSI Corporate

What makes great Content ?

One of the questions I am constantly asked is what makes great content? We have all heard the expression that "Content is King” but how do you go about getting the content out there so that others will engage with it?

The key is to make sure you have a concrete digital marketing strategy for developing new content. You will then be ready at all times to entice new visitors and business acquaintances to your web pages.

Here are a few techniques to consider:

What Google Penguin Means for Your Online Marketing Activities

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin.

Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. 

What Happened

This newest search engine optimization update is predicted to affect a smaller amount of queries than Panda, but has still caused problems for some sites. The forums are a-buzz with talk of job and income losses, giving a rather bleak outlook and making Google look like the bad guy. Otherwise known as the WebSpam update, Penguin focused on penalizing those using spam and black hat SEO tactics such as cloaking, link schemes and general keyword stuffing. As much as we can’t help hearing from those that were hit, there were some winners with this update as well. It’s important to follow the rules. 

SEO Points to Remember:

• Quality. Focus on quality content that readers will want to share, rather than strictly writing for the search engines.
• Unique Content. Make sure your content is unique, not duplicated.
• Rankings Fluctuate. Don’t put all your marketing tactics in one basket. Relying strictly on Google search to make your site successful may not work.  Always have a back-up strategy, so that if there is another update and you get hit (even accidentally), it won’t matter as much.

What You Can Do to Your Site

If your site has been hit with the Google Penguin update, there are a few steps you can take. First, look at your site honestly to see if there is something you could do better. If you believe you have been penalized incorrectly, you can submit a reconsideration request to Google.

 Written By Maribel Guiste, franchise executive(CFE) in WSI