One of the questions I am constantly asked is what makes great content? We have all heard the expression that "Content is King” but how do you go about getting the content out there so that others will engage with it?
The key is to make sure you have a concrete digital marketing strategy for developing new content. You will then be ready at all times to entice new visitors and business acquaintances to your web pages.
Start a company blog
A business blog is one of the best opportunities to build a community of people who are looking for your product or service, and to provide them with information. Start by providing the answers to the most frequent questions that you get from prospects.
Publish a White Paper
Professionals love cold, hard facts with plenty of detail. A white paper provides just that. You can offer it as a free download and collect email addresses of those that download it, then add them to your mailing list.
Create an email course
Subscribers will be able to learn on their own time, and you’ll establish credibility in your field as a knowledgeable educator.
Use video for demonstrations and creative knowledge-sharing
Videos are more accessible than ever. Harness the power of moving images to engage and captivate.
Conduct a live online seminar
Build your reputation as an authority in your field by leading others.
Host an audio podcast, with guest interviews and topical discussion points
Audio is popular because people can listen to it in the car, at home, and while they’re exercising.
Use Flash animation for demos, walk-throughs, and product training
Flash may not be appropriate for an entire website but, for short media components, it’s an attention-grabber.
Prepare to Inform, Enlighten Entertain and Persuade
Make sure that you plan carefully, keeping your target audience in mind and always staying focused on your goal. If you would like help making plans for keeping fresh content on your website do let me know.
Written by David Duncan,WSI Consultant
