Careful! That thing you’re typing on is a powerful, one-stop PR weapon. Your laptop holds the key to press releases, e-mail marketing, social media marketing, event planning and press kit design. In fact, much of your PR strategy can be formulated and executed online through popular social networking sites. Here are four easy ways to become a digital PR superstar using social media.
1.Say it with Facebook:
The world’s second-most-popular website is quite literally the best way to keep up with your clients. Use Facebook’s event calendar to schedule your events and let your friends know about them. Start dialogue with customers and use the page to collect thoughts and suggestions. Post how-to videos on your fan page for your products. Promote your company’s pet causes through Facebook notifications. The list is endless. Facebook requires only daily updating and your imagination.
2.Back Up Your Press Releases:
Once you’ve distributed your press releases to media outlets, take the message to social media. By conveying your latest press releases via Twitter and Facebook, you are essentially doubling your audience. Social media provides that extra, round-the-clock push your press release needs. Plus with social media, if the story is good it gets re-tweeted or re-posted at the speed of light. Adding your Twitter and Facebook info to your press releases additionally provides all the information news outlets need while mutually back scratching your social media strategy.
3.Expand Your Professional Resources:
A Digital Marketing Consultant can show you ways to multiply the number of followers you have by using certain tools to hunt down Tweeters who have similar backgrounds, interests and professional connections. Following others in your industry is a great way to spread the word about your business while getting some tips from others in your field.
4. Website Promotion Done Easy:
Facebook, LinkedIn and Twitter all have spots to prominently display your website. What’s more, they have a built-in audience to market it to! Updates to your website can be sent through social media instantly. Also, if
your site houses a blog or videos, social media can alert visitors whenever new content is added.
Written by: WSI Corporate
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