In spite of the size of your business, its industry or the
nature of your digital
marketing strategy, I am sure that we can all agree on
one thing:
There is very little point in spending money attracting
people to your company’s website if your pages aren’t doing the job properly!
Poorly implemented pay-per-click (PPC) campaigns and
ineffective landing pages will give you nothing but a high bounce rate, a
nonexistent ROI, and pathetic conversion rates. So rather than
wasting precious time and money (for both you and your online customers) here
are 3 of my PPC campaign and landing page tips to that will work to boost your
conversion rate and turn online visitors into paying customers.
3 PPC
& Landing Page Tips to Attract Your Online Customers
1. Actually create a
landing page!
It might seem simple enough, but using your site’s home page
as your landing page is one of the most common mistakes among
business owners on the Internet. Leading visitors to your home page forces them
to have to search through pages and pages (…and pages) of your website to try
and find the product or service you’re promoting. And if there’s one
characteristic common among all Internet users, it’s that they have very short
attention spans. If it’s not convenient and easy, your online visitors will
lose patience, get distracted and go elsewhere.
It is much easier and more effective to create small landing
page that is not a website! It will show your customers exactly what you want
them to see; it will hold their attention and, ultimately, will be more likely
to bring in the sales.
2. Create the relationship
between your landing page and your PPC ad.
Many business owners make the mistake of creating an
extremely generic landing page. Realistically, you should have a
specific, distinct landing page for each of your paid ads. The
fact of the matter is that someone clicked on your link because they were
interested in the specific product or service in your PPC ad. So, correspondingly it’s very
important to create a landing page with specific information and messaging
pertaining to that product/service.
3. Make it appealing to hold
visitors’ attention.
Creating a confusing and unorganized landing page is another
very common mistake that many businesses make online. Whether offline or on the
Internet, selling a product or service demands that you be as clear and as
precise as possible. Keep your landing page simple, organized and professional.
Some factors to consider might include clear call-to-actions or buttons,
minimal navigation, or easy-to-scan copy.
Written by: Ron McArthur ,
