The term “Pay Per Click,” or PPC, is one advertisers and business owners toss around a lot.
Most people have minimal knowledge of PPC. Most think it sounds like a good
idea, but will have no idea how it works, what it entails or if PPC is right
for your business’ digital marketing strategy.
What is Pay Per Click
Marketing?
PPC is a powerful online advertising blueprint in which your
business will pay only when a user clicks on your ad. You see PPC ads every day on search
engine sites like Google and Yahoo!. It aims to place your ad high on the
search engine results page through incorporating keyword rich content specific
to your business. Overall, the objective of
your PPC campaign will be to drive targeted
traffic to your site.
How does Pay Per Click Work?
Instead of
forking over a large, flat rate feel like you do for traditional advertisements
in magazines or on television, PPC simply requires you to pay up every time a user clicks
on your ad. And with our Keyword
Analysis Report, we can ensure your PPC campaign will
incorporate the specific keywords your target consumers are already using. In
the end, your prospective customers will find your business first and will be
attracted to your website during the critical moments in the buying cycle.
Pay Per Click
Management.
Thanks to our value
added tracking tools, you can ensure you monitor where every
cent is spent and continue to measure your ongoing results. If used correctly
and under the expertise of a digital marketing consultant, your business’ PPC campaign can
prove to be both cost effective and a one-of-a-kind tool in boosting the
targeted volume to your site.
Written by: WSI Corporate
