Five Reasons Why Your Website Is Still Important

The increasing popularity of social networks in the last few years has seen huge changes in the way people access the web to socialize, shop and build their online profile. It has also influenced the way
businesses of all shapes and sizes have adapted their web presence to gain an advantage

So with so much interaction taking place over social media websites, you might be forgiven for thinking a conventional website is surplus to requirements.

The following five reasons outline why your website is still the most important component in building a successful online presence for your business.

1. Maintaining Ownership

It is critical to protect your company identity by owning your business web address and website. This will avoid surrendering control of your brand to the mercy of a third party website – and their ads.

2. Your Content, Your Way

Content is still King, so being in control of how your content is presented is key to effectively getting your message across. Maintaining control of the user experience will enable you to manage content relevancy and your conversion process.

3. Create a Content Hub

Your business blog should be the focal point for all your content marketing activities – using your social media presence as a means to engage your audience and ultimately bring visitors to your website.

4. Attracting Search Traffic

A well optimised website plays a vital role in attracting valuable Search Engine traffic. Facebook after all is still a closed door to the Search Engines.

5. Monitor, Tweak, Improve

Being able to analyse website statistics to measure conversion rates, monitor backlinks and assess visitor engagement is essential to improving your online marketing activities – and ultimately achieving a return on your web investment.

In conclusion, if you want to take online marketing seriously, don’t neglect your most valuable online resource; your business website.

If you would like help improving your online presence, or planning an effective online marketing strategy, get in touch.

Pay Per Click (PPC) - What is it and How dose it Work

The term “Pay Per Click,” or PPC, is one advertisers and business owners toss around a lot. Most people have minimal knowledge of PPC. Most think it sounds like a good idea, but will have no idea how it works, what it entails or if PPC is right for your business’ digital marketing strategy.

What is Pay Per Click Marketing?

PPC is a powerful online advertising blueprint in which your business will pay only when a user clicks on your ad. You see PPC ads every day on search engine sites like Google and Yahoo!. It aims to place your ad high on the search engine results page through incorporating keyword rich content specific to your business. Overall, the objective of your PPC campaign will be to drive targeted traffic to your site.

How does Pay Per Click Work?

Instead of forking over a large, flat rate feel like you do for traditional advertisements in magazines or on television, PPC simply requires you to pay up every time a user clicks on your ad. And with our Keyword Analysis Report, we can ensure your PPC campaign will incorporate the specific keywords your target consumers are already using. In the end, your prospective customers will find your business first and will be attracted to your website during the critical moments in the buying cycle.

Pay Per Click Management.

Thanks to our value added tracking tools, you can ensure you monitor where every cent is spent and continue to measure your ongoing results. If used correctly and under the expertise of a digital marketing consultant, your business’ PPC campaign can prove to be both cost effective and a one-of-a-kind tool in boosting the targeted volume to your site.

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Written by: WSI Corporate